Minnesota inks first helmet bumper ad sponsorship deal with Verizon’s Visible.
Minnesota · Mississippi StateMinnesota football is entering a new era of sponsorships, reaching a partnership with Visible, the digital-first wireless carrier of Verizon. The move makes Minnesota one of the first college football programs to feature a corporate brand on its helmet and the first Learfield partner to do so.
The new helmet bumper will debut when Minnesota hosts Mississippi State at Huntington Bank Stadium. CT and will also serve as Minnesota’s “Gold Out.”
“As college athletics continues to evolve, it’s important that we identify innovative opportunities that strengthen our programs and department and continue to help provide a world-class experience for our student-athletes,” Minnesota athletic director Mark Coyle said in a release. The agreement comes after the NCAA recently approved commercial logos on college athletic uniforms, opening another potential revenue stream for athletic departments.
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KEY POINTS
- “We are excited to welcome Visible and proud to be among the first programs in the country to introduce helmet bumper branding,” Coyle said.
- Gopher Athletics and Learfield’s Gopher Sports Properties announced Friday that Minnesota has reached a partnership with Visible , the digital-first wireless carrier powered by Verizon’s network.
- As part of the agreement , Visible will become the first-ever helmet bumper partner for Minnesota football.
- Beginning Sept. 12, the Visible logo will appear on the back of every Golden Gophers football helmet.