From ‘ridiculous’ to a viral success: Akron’s offensive coordinator contest has be…
AkronBut after the Zips' athletic director explained and refined the idea, the promotion has turned out to be a public relations success and a revenue driver. "I just wanted to do something that no one had ever done before.
And maybe more importantly than that, I wanted to do something that would make fans read that and look at their friend and go, 'Are you serious? Would I really have a chance to do this?'
And that's what we were looking for," Goodrich said. "We thought it would be popular in our backyard of maybe the MAC, northeast Ohio and western Pennsylvania.
We didn't realize that the whole world was going to go, 'Hey, you know what? Whims graduated from Akron and is the chief financial officer for Stark Enterprises.
KEY POINTS
- From ‘ridiculous’ to a viral success: Akron’s offensive coordinator contest has been a big hit.
- AKRON, Ohio (AP) — Some people thought Andrew Goodrich was bonkers when he suggested that the University of Akron hold a contest to name an "Offensive Coordinator of the Game" for its home opener against Robert Morris on Sept.
- Akron garnered 23 million social media views and an influx of new season ticket-holders since the contest was announced Aug. 4.
- Marty Whims II, a longtime season ticket-holder, was announced as the winner Tuesday.